The reviews lean warmly positive. Most critics take to Katie Dippold’s horror-comedy as something they have not quite seen before: a small-town workplace comedy that keeps tipping over into folk horror, and they credit Hiro Murai’s direction for a setting that feels lived in rather than built for the occasion. The praise clusters on the cast. Kate O’Flynn, as the mayor’s chief assistant, is singled out by nearly everyone; Matthew Rhys’s deadpan mayor and Stephen Root come up often too.
The reservations are about balance and structure. Several critics find the mix uneven, with the show neither as scary nor as funny as it might be, and /Film in particular thinks the rules and mythology grow too complicated for their own good. Radio Times notes a sag in the middle around an unnecessary flashback episode, while Collider argues the slower start pays off once the horror takes over. The spread is narrow; nobody dislikes it, and the one mixed verdict is a matter of degree.