Sacha Baron Cohen can still make an interview funny, but Ali G: Who Iz I? keeps interrupting him with a cumbersome story. The successful pranks are too scattered to make this a comedy we can recommend.
The interviews give Sacha Baron Cohen room to be funny, and Ali G: Who Iz I? is a poor comedy largely because it keeps finding reasons to leave them. He directs as well as plays Ali G, surrounding the encounters with a backstory and a rescue thriller that take far too much explaining. At 89 minutes, the film is short enough to make its sluggishness a particular disappointment. There are laughs here, but too much time goes on getting the next one ready.
Sacha Baron Cohen’s comic timing works well in the interviews with elderly experts, conducted in the manner of TikTok clips. We laughed at the mismatch between the interviewees and the format. The gag is clear without an elaborate introduction, and it does not need an adventure elsewhere to justify its presence. Here the comedy comes from the interview itself, which sounds an elementary achievement until the film starts having trouble managing it.
The encounters with far-right figures have a harder purpose, and some work because the participants supply the nastiest material themselves. Sacha Baron Cohen’s improvising lets their prejudices emerge, though their willingness to oblige him does not automatically make each exchange funny. It is reasonable to want more than evidence that such people hold unpleasant views; the comedy needs to make those views look newly foolish. The better encounters manage that, and give the film a use beyond putting a familiar character back on screen.
The scripted story is much less rewarding. Dan Mazer, Keisha Zollar, Anthony Hines, Sacha Baron Cohen, Peter Baynham and Dan Swimer share the screenplay credit, but Ali G’s elaborate backstory takes too long to tell. Making Ali G himself a political subject is a laboured choice: it asks us to invest in the character between interviews when the interviews already provide the interest. The rescue-thriller material requires stretches of plot that the strongest comic moments do not need.
The editing does not solve the problem of moving between the scripted material and the pranks. Too often an encounter has to compete with explanations of who is playing along, and that information makes it harder to enjoy the uncertainty while it lasts. We do not need to mistake every participant for an innocent bystander, but we do need enough uninterrupted time to see what the exchange can produce. By repeatedly settling the question for us, Sacha Baron Cohen makes the film fussier and less funny.
Music by Nami Melumad, Erran Baron Cohen and Andrew Wyatt cannot make these interruptions worthwhile. Prank comedy can survive a flimsy story if the plot stays out of the way; here, the connecting scenes keep demanding attention. Nor is shock sufficient compensation when an encounter produces more disgust than laughter. Being offensive is not especially difficult, and the film’s willingness to offend becomes less impressive with each stretch that passes without a decent joke.
Anyone chiefly interested in the political pranks will find a few passages worth their time, provided they are willing to wait through the scripted adventure. Affection for Ali G may make that wait easier, though it should not be a condition of enjoying a comedy. We would save the evening for something that asks less patience between laughs.